Link Global
Strategy, Solution, Design, Performance, ROI
Boosted Link Global’s online presence with
strategic SEO and digital marketing solutions.
The Power of SEO: How LinkGlobal Achieved a 300% Growth in Website Visits
This case study showcases the impressive results achieved by DigitalBoost (TechSimba) through their SEO efforts for Link Global for the last two years.
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Aim
LinkGlobal is an international network of forwarders with over 240 offices based in 63 countries.
They approached us with a request to increase visitors to their network website Linkglobal.com organically. Our digital marketing team has suggested they should use white-hat SEO techniques to achieve the same.
What did we do? (SEO Strategy)
On approval, we have focused on on-page SEO tasks like fixing the Meta description, Keywords, Website Content, compressing the media, optimizing loading speed, etc.
On-page SEO has helped search engines crawl and index the Linkglobal.com website with suitable descriptions and keywords.
Further, with the help of various tools like Google Analytics, Google Keyword Planner, and a few other paid tools, we have identified the relevant keywords and gaps. Then consistently work on off-page SEO techniques like creating valuable backlinks, social media marketing, forum posting, etc., to improve the website’s ranking for selected keywords on search engines.
Objective
Organic Searches
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Link Global demonstrated strong performance in organic search, with 74% of all traffic coming from organic sources.
User Engagement
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The user engagement rate remained robust at 45%, reflecting the success of our content in keeping visitors actively engaged and interacting with the site.
What did we get? (Result)
SEO is an ongoing process for organically growing website visitors. Our experts stay updated with the latest knowledge and skills, which helps them achieve better results for clients. We have been actively working with LinkGlobal for the last two years, and they have happily renewed their support for another year.
Conclusion
From January to July 2024, MasalaNama's social media efforts resulted in substantial growth in followers, impressions, and engagement. The SMM strategy, which focused on culturally resonant content and targeted ad campaigns, proved effective in building a loyal follower base and strengthening the brand’s social media presence.
Looking forward, maintaining this trajectory will involve continued investment in video content, festive campaigns, and possibly expanding onto new platforms to capitalize on MasalaNama's strong engagement rates and growing audience interest.
